If you own a business, you will definitely know the importance of curb appeal. The more aesthetically pleasing the exterior finish of your business is, the more likely your customers will walk in and take a look. When you don’t realise the curb appeal, not just will it scare away your customers, but also you will become unnoticed. One effective way to draw attention to your place of business is by installing retractable roof awnings on the exterior. This awning available in different shades provides visual depth to the otherwise flat exterior finish.

However, when you opt to choose awnings for your business, you should select the right one. There are awesome ways in which the colour you choose will alter your business.

Create Brand Recognition:

If your brand is already familiar among people, use colours in your brand logo. In the end, this will make it easier for your customers to recognise your store. It is important to make sure that your customers, who are looking for your store, should be able to spot it from the road. If you are located in a mall, someone who is looking for you might not find you, and you may lose a customer.

Additionally, if you have no brand established, the colour you choose for your retractable roof awnings will help you do so. People will recognise your store with the colour of the awning itself, which means you will be easier to recognise and so your brand will become popular. If you open a branch in another location using the same coloured outdoor awning people will find you!

Incite Specific Emotions!

The colour you choose for your folding arm awnings shouldn’t just concern your brand. Colours incite specific emotions in people. This is why businesses not only choose certain type of colour in their awnings but also in there branding from logo to their web design. Let us now discuss some of the colours that help instil a certain emotional response from your customers.

Green:

Green represents nature, health, and growth. If yours is an organic-based health store or a grocery store, you can go for green.

Red:

It is a bold colour! It is used to generate urgency and excitement. This colour is common among companies as it is a way that makes their brand seem new and exciting. Red is also known for inducing hunger. So if yours is a restaurant or a cafe you can go for it.

Purple:

Purple is associated with wisdom and royalty. That is why it is commonly used for businesses that sell beauty products.

Blue:

Blue represents wisdom, trust, and dependability. This is a good choice if your business is a selling and repair service.

Black:

Black represents stability and power. Adding too much black can be overwhelming, but a little black could help stores that sell business clothing.

Not only the outdoor affordable retractable awnings prices will help attract more customers to your store, but it will also help get the mood to buy when proper colour is chosen!